Calculator directory
Business calculators for revenue, pricing and growth planning.
Choose a calculator by business question. Each page includes an interactive model, formula, worked example, FAQ, common mistakes and related calculators.
All calculators
Find the right tool for the planning job.
Business basics
Growth planning
Subscriptions
Estimate monthly recurring revenue, churn impact and next-month MRR for a subscription product.
Estimate SaaS MRR, ARR and net revenue growth from customers, ARPA, churn and expansion.
Convert monthly recurring revenue into annual recurring revenue and model ARR movement.
Calculate net MRR growth from new, expansion, contraction and churned recurring revenue.
Estimate customer lifetime value from ARPU, gross margin, churn and acquisition cost.
Calculate customer churn, retention and net customer change for a subscription business.
Creator business
Paid acquisition
Estimate clicks, orders, gross revenue and contribution profit from a paid acquisition budget.
Calculate return on ad spend and contribution after gross margin.
Estimate cost per thousand impressions, clicks, orders and revenue from campaign inputs.
Estimate the Google Ads budget needed to reach a lead target and check customer economics.
Estimate Facebook Ads ROAS from CPM, CTR, conversion rate, AOV and gross margin.